Solutions for Complex Product, Policy, and Market Challenges
Bruiser Labs
Bruiser Labs helps organizations in clean energy, fintech, and AI navigate and build at the intersection of policy, product, and growth by bringing expertise, customer first thinking, strategic clarity, and tactical execution to ambitious products and initiatives. He's built zero-to-one products and created partnerships that turned ambitious policy into working products and programs.
Matt Doyle (“Bruiser”), the founder of Bruiser Labs, spent over a decade in senior executive advisory and new product implementation roles at the U.S. Department of the Treasury and the White House. He helped lead the implementation of tech-enabled programs serving millions of Americans, including launching billion-dollar clean energy tax credit programs and the delivery of 400+ million stimulus payments.
He also helped to oversee the U.S. government's financial services operations, established fraud prevention programs that saved the government millions of dollars, and designed new public policy initiatives and products affecting millions of consumers and businesses.
Approach:
Chief of Staff Excellence: Executive advisory, change leadership, and cross-functional team leadership
Product Management & Strategy: Zero-to-one launches, user experience design, and go-to-market execution
Policy & Regulatory Expertise: Navigating complex compliance environments, developing regulations, and translating policy into operational reality
Communications & partnerships: Public-private partnerships, stakeholder engagement, and strategic messaging that drives adoption
Operational excellence: Process improvement, digitization, fraud prevention, and building systems that scale
Strategic Thinking: Data-driven decision making, stakeholder alignment, and operational design
Track Record of Exceptional Results:
Launched the first point-of-sale electric vehicle tax credit program, saving 450,000 consumers $3 billion in the first year of the program
Led implementation and go-to-market strategy for clean energy programs supporting 100,000+ projects and tens of billion in incentives
Helped deliver 400+ million stimulus payments during pandemic response, including through novel data analysis efforts and the the launch of a new debit card product
Grew retirement program from zero to 20,000 accounts through strategic partnerships
Former Chief of Staff for a 3,000 person organization responsible for the U.S. government’s financial services operations
Developed regulations and policy guidance for numerous Treasury policy issues including on clean energy, tax, consumer finance, business, and economic recovery issues
Represented Treasury to Congress, the media, industry, and state and local governments
Services
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Strategic counsel for founders, executives, and leadership teams navigating growth, organizational change, or complex initiatives.
Executive decision support and strategic planning
Cross-functional team leadership and alignment
Change management and cultural transformation
Stakeholder management (boards, investors, government)
Resource allocation and prioritization
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End-to-end product leadership from concept to launch to scale for the cleantech, fintech, and low-code AI firms.
Zero-to-one product management and launch
User experience strategy
Go-to-market planning and growth strategy
Product-market fit validation and iteration
KPI development and data-driven optimization
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Specialized advisory for organizations working at the intersection of policy, technology, and markets, particularly in clean energy incentives, financial services operations, government operations, or AI.
Clean energy tax credit expertise
Financial services operations
Policy analysis and regulatory navigation
Program design and operational implementation
Coalition building and stakeholder engagement
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Strategic guidance for launching products, scaling user acquisition, and building partnerships that unlock growth.
Go-to-market strategy and launch planning
Growth strategy and user acquisition
Strategic alliance and coalition building
Market positioning, communications, and messaging
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Engaging keynote speaker and panelist on clean energy, consumer financial products, and the future of public policy industries. Matt Doyle has spoken on behalf of the U.S. Treasury before thousands, including to industry, state and local decision makers, the media, and as a Congressional advisor.
Clean energy tax credits
Building products in regulated environments
Public-private partnerships and innovation
Digital transformation in government and financial services
Fraud prevention and data analytics
Cross-functional execution
The intersection of policy, technology, and markets
Contact
Bruiser Labs can help whether you're launching a new initiative, navigating policy complexity, or building and scaling a product. Get in touch, and yes, I'll tell you more about why it's called Bruiser Labs.